We enlisted Mark Weir as the poster child for our completely redesigned 36® 160 mm fork lineup. The 2011 36 160 mm is super light-weight without sacrificing an ounce of technology or performance - making it the perfect choice of fork for those looking for the elusive do-everything solution.
We shot all day with Weir at two of our local riding spots. We didn't have an exact trail shot nailed, so we were on the quest for the perfect corner. Each location had its own vibe and Mark was adapting like a pro to both trail conditions. He was a little hesitant at first when asked to hit that mud puddle head on, but if you know Mark, it didn't take much coaxing. Not because he's afraid of getting dirty, but because we might've had to shoot more and he didn't want to compromise the task at hand. As you can see, it all worked out fine in the end.
Looking for Beams of Light
Copy for the ad was developed before doing the photo shoot, and we really wanted to play on "Whole New Light." It was like searching for a needle in a haystack, but Mother Nature must like us, because we couldn't have scripted a better lighting situation. Get your own digital version of the ad by downloading the PDF.
Athletes who raced with Kashima Coat-treated FOX Racing Shox suspension in 2009 reported better overall front-end traction and small bump compliance, and even a reduced level of upper-body fatigue.
Exclusive to FOX Racing Shox, the gold-colored Kashima Coat, developed by the Miyaki Company of Japan, offers superior durability, hardness, and less friction.
The new FIT RLC damper offers riders an incredibly wide range of low-speed compression and rebound adjustments in a lighter weight damper that provides unparalleled front wheel terrain following, and the improved lockout lever has been ergonomically designed for quick and easy use.
BORN 3.14.82 HOMETOWN Novato, CA
YEARS RIDING YEARS RACING 1993
NICKNAMES Dirt or Weirwolf
DISCIPLINE Anything on 2 wheels but not much of a hucker
HONORS Bowmen Cayon Cup 4 time winner of the mummified cat. I like to build trails.