PARK. SHUTTLE. FLY.
Cam McCaul knows a thing or two about this tagline, and being a local guy for us, it made him the perfect choice to execute this theme. Actually, we'd go anywhere to spend a day hanging out with Cam. In fact, we may even need to go down under and catch him in the new Nitro Circus tour this summer.
This was our second ad shoot in just as many weeks and after a full day of shooting Cam, it was the last click of the day that was the money shot. The schedule included a morning shot, sand pit playtime, burritos at the local TaquerÃa, a fresh bike build and the final afternoon shot. Cam's pimped out Trek Scratch that arrived late in the day, made its maiden voyage off this 45-foot gap. We had been shooting with the bike he used at Rampage all morning in anticipation of the Scratch's arrival, and it was worth the wait as Cam busted out not only the 'fly' shot, but pulled off some sick bar spins.
AUGMENTED REALITY
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2011 TECHNOLOGY
Kashima Coat
Athletes who raced with Kashima Coat-treated FOX Racing Shox suspension in 2009 reported better overall front-end traction and small bump compliance, and even a reduced level of upper-body fatigue.
Exclusive to FOX Racing Shox, the gold-colored Kashima Coat, developed by the Miyaki Company of Japan, offers superior durability, hardness, and less friction.
FIT RC2
The new FIT RC2 damper lowers un-sprung weight allowing the fork to react quicker for better steering control. Its unique single-wall bladder design has been engineered to provide incredibly reliable and consistent, fade-free damping. The inverted design offers the same ultra-wide range of adjustability, but the new high and low speed adjusters have been moved to the top of the stanchion for increased convenience.
MAKING-OF VIDEO
PRINT AD
Cleared for Takeoff
While Cam's bar spin was more than impressive, the Suicide Air is what fit the bill for our 36® 180 mm ad. After seeing the photo we knew we had to redesign the fly icon to better model McCaul's flight. Cam's dad, Pat, was on hand with his two labradors and it was amazing to see how calm he was while watching his son perform these stunts. When asked, Pat said something to the effect of "the genie's been let out of the bottle and I can't stop him now." Get your own digital version of the ad by downloading the PDF.
MAKING-OF PHOTO GALLERY
WALLPAPER DOWNLOADS
TEAM FOX
Cam McCaul
BORN 02.23.86 HOMETOWN Aptos, CA
YEARS RIDING YEARS RACING 2003
NICKNAMES Cam
DISCIPLINE Freeride/Slopestyle
HONORS 1sts: Crankworx Colorado, Red Bull Disctrict Ride, 26 Trix, Bearclaw Invitational
FOX IN HD
FLOAT®
Designed from the ground up to be a true long travel champion, the 36 FLOAT is the lightest 180 mm single crown fork in the business.
Tipping the scales at 5.18 lbs, this 7.1 inch travel winner is the lightest, most versatile 180 mm fork around. The 36 180 FLOAT is available with our new FIT® RC2 inverted damper, as well as our open bath R damper.
2011 36 180 FLOAT »TALAS®
Riders who want on-the-fly-adjustable travel will love the new 36 180 TALAS, with its new, ergonomically pleasing TALAS lever that easily changes the travel setting from 180 to 140 mm. The 36 180 TALAS is available with our new FIT® RC2 inverted damper, as well as our open bath R damper.
2011 36 180 TALAS »VAN
Riders who crave the linear progression of a coil spring will love the new, long travel, lightweight and silky-smooth VAN. The 36 180 VAN is available with our new FIT® RC2 inverted damper, as well as our open bath R damper, an industry benchmark for damping performance and reliability.
2011 36 180 VAN »
NEW TECHNOLOGY FOR 2011
Kashima Coat
Athletes who raced with Kashima Coat-treated FOX Racing Shox suspension in 2009 reported better overall front-end traction and small bump compliance, and even a reduced level of upper-body fatigue.
Exclusive to FOX Racing Shox, the gold-colored Kashima Coat, developed by the Miyaki Company of Japan, offers superior durability, hardness, and less friction.
FIT RC2
The new FIT RC2 damper lowers un-sprung weight allowing the fork to react quicker for better steering control. Its unique single-wall bladder design has been engineered to provide incredibly reliable and consistent, fade-free damping. The inverted design offers the same ultra-wide range of adjustability, but the new high and low speed adjusters have been moved to the top of the stanchion for increased convenience.
REAR SHOCKS
For 2011, we've added the VAN RC to the line-up, featuring new externally adjustable low-speed compression damping, linear low-speed rebound adjustability, and DHX based oil capacity.
Our 2011 FLOAT series of lightweight, high-volume air shocks continue their World Cup winning ways, with our revolutionary Boost Valve, developed at the most demanding downhill courses in the world, and optimized for cross-country and trail bike use.
With linear adjustable rebound adjustment, and independent adjustable bottom-out resistance, the DHX Air offers rider-adjustable tuning for any adventure, and the DHX RC4 continues as our flagship, purpose-built downhill shock specifically engineered to meet the demands of the athletes who make the world's most incredible downhill courses look simple.
All 2011 Shocks »
1.800.FOX.SHOX INFO@FOXRACINGSHOX.COM
