PARK. SHUTTLE. FLY.
Cam McCaul knows a thing or two about this tagline, and being a local guy for us, it made him the perfect choice to execute this theme. Actually, we'd go anywhere to spend a day hanging out with Cam. In fact, we may even need to go down under and catch him in the new Nitro Circus tour this summer.
This was our second ad shoot in just as many weeks and after a full day of shooting Cam, it was the last click of the day that was the money shot. The schedule included a morning shot, sand pit playtime, burritos at the local Taquería, a fresh bike build and the final afternoon shot. Cam's pimped out Trek Scratch that arrived late in the day, made its maiden voyage off this 45-foot gap. We had been shooting with the bike he used at Rampage all morning in anticipation of the Scratch's arrival, and it was worth the wait as Cam busted out not only the 'fly' shot, but pulled off some sick bar spins.
Watch These Icons Come to Life
Athletes who raced with Kashima Coat-treated FOX Racing Shox suspension in 2009 reported better overall front-end traction and small bump compliance, and even a reduced level of upper-body fatigue.
Exclusive to FOX Racing Shox, the gold-colored Kashima Coat, developed by the Miyaki Company of Japan, offers superior durability, hardness, and less friction.
The new FIT RC2 damper lowers un-sprung weight allowing the fork to react quicker for better steering control. Its unique single-wall bladder design has been engineered to provide incredibly reliable and consistent, fade-free damping. The inverted design offers the same ultra-wide range of adjustability, but the new high and low speed adjusters have been moved to the top of the stanchion for increased convenience.
Cleared for Takeoff
While Cam's bar spin was more than impressive, the Suicide Air is what fit the bill for our 36® 180 mm ad. After seeing the photo we knew we had to redesign the fly icon to better model McCaul's flight. Cam's dad, Pat, was on hand with his two labradors and it was amazing to see how calm he was while watching his son perform these stunts. When asked, Pat said something to the effect of "the genie's been let out of the bottle and I can't stop him now." Get your own digital version of the ad by downloading the PDF.
MAKING-OF PHOTO GALLERY
BORN 02.23.86 HOMETOWN Aptos, CA
YEARS RIDING YEARS RACING 2003
HONORS 1sts: Crankworx Colorado, Red Bull Disctrict Ride, 26 Trix, Bearclaw Invitational